Venture capital is the fuel, and often the igniting spark, of many young ventures. Unfortunately, new entrepreneurs find it difficult to connect to venture capital firms and many firms never see bright opportunities that flame out before attracting funding. Effective copywriting can be the key to solving these missed opportunities.
Target Venture Capital
Finely written Web copy and experienced keyword research famously attracts search engines, motivates customers, and compels action. If you are an entrepreneur with a hot idea, but not quite enough capital to take it to its full potential angels and venture capitalist should be part of your target market in your marketing plan.
Start with good keyword research and analysis an zero in on what venture capitalist are looking for–markets, benefits, ideas, and trends. Then create an SEO plan to bring vector in interest to your project or company.
No one will know companies and technologies that are natural components of your value chain. These become powerful synergies when two or more of these opportunities are in one investor’s portfolio. Make sure your Web copy and marketing materials clearly demonstrate these connections and potentials.
Focus on Benefits
Like customers they are looking for benefits and need to be emotionally inspired to action. A professional copywriter can help you achieve this result on your website, in your emails, on your business card, and even in your pitch.
Remember what drives venture capitalist to action: large markets, smart teams, and a passionate inferno. These are all qualities that a good copywriter can bring to vivid life your marketing.
Target Bright Entrepreneurs
This difficulty in connecting is not limited to entrepreneurs trying to raise capital. In fact, the problem of investors trying to locate the right ideas, quality teams, and attractive deals to meet their goals may be more acute.
Venture capital websites typically highlight past successes, current portfolios, and partner profiles, yet do little to attract targeted new opportunity.
A top copywriter can design a search engine strategy and experience that will efficiently attract, segment, and engage the types of entrepreneurs and ideas you want to fund.
Write for the Sale
Like any marketing or copywriting project, don’t forget to write for the sale. Hope and opportunity will still pass in the wind if you don’t ask for a conversation.